Welcome to
the GFG Plan

“We couldn’t find a funeral plan that delivers everything it ought to…so we created one”

Charles Cowling, Co-Founder and Director, The Good Funeral Guide

The consumer-focused Good Funeral Guide Prepaid Funeral Plan offers greater flexibility, transparency and is unique in the field of prepaid funeral plans.

The Good Funeral Guide is a staunchly independent information resource enabling all people who need to arrange a funeral, whatever their beliefs and values, to make informed choices and find the best suppliers of services and merchandise.

Their mission is simply to be useful.

The Good Funeral Guide is a not-for-profit social enterprise company. Community Interest Company (No 7818343).

​You can learn more about the Team at The Good Funeral Guide here

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Why choose the GFG Plan

The best way to think of the GFGPlan is as a highly efficient individual or family savings pot specifically for the payment of yours or your loved ones funeral expenses.

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    Highly Efficient

  • Financial icon

    Zero Financial Risk

  • Flexible icon

    Flexible For You

  • Members icon

    Up to 5 Pot Members

  • Financial Growth icon

    Low Administration Fee

  • Administration icon

    Strong Financial Performance Since 2003

  • Financial Flexibility icon

    Financial Flexibility

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